JFNA ended its contract with communications consultant Matthew Berger after he advised Jewish leaders to avoid using “Zionism” in some messaging. The controversy highlights a broad

JFNA ended its contract with communications consultant Matthew Berger after he advised Jewish leaders to avoid using “Zionism” in some messaging. The controversy highlights a broader debate over whether the term remains effective or has become too widely misunderstood. Link Jewish Federations fires consultant over advice to avoid 'Zionism,' sparking debate over term In an interview with JTA on Tuesday, Berger, who worked as a reporter for JTA from 2000-2006, declined to comment on either JFNA or the presentation in