The Ministry of Tourism is launching a new North American campaign, “I Am Israel,” to revive inbound tourism during a period of continued regional instability and reputational chal

The Ministry of Tourism is launching a new North American campaign, “I Am Israel,” to revive inbound tourism during a period of continued regional instability and reputational challenge. This strategic maneuver markets Israel not just as a destination but as an experience that must be felt. Written in collaboration with the Ministry of Tourism